Pam Selker Rak, president of CommuniTech, LLC, has earned her role as a successful and highly strategic marketing entrepreneur who has achieved multimillion-dollar profit improvement on behalf of clientele and/or employers in the healthcare and other for-profit sectors.
In 2019, Rak changed her focus to bring her breadth of for-profit marketing experience to the not-for-profit sector. Her goals are to help these organizations increase their brand awareness so more people know about their missions and achievements, help them to become sustainable from a funding perspective and help change the perception of marketing as a “cost center” to the “sustainability” center it really is.
Rak is savvy, highly creative and results-oriented leader with proven success in managing marketing tied to funding goals, Development channels, marketing analytics and results. She is an expert at omni-channel content marketing, mobile and digital marketing and proficient in directing marketing-to-development integration, brand promotion and customer demand.
Rak is part of the 2019-2020 Leadership Pittsburgh Program, a published author, former adjunct marketing and entrepreneurship professor and speaker and educator at industry conferences/events.
She is highly engaged in the not-for-profit sector, bringing her expertise to organizations like CASA for Kids, Inc., Friends of the Pittsburgh Opera, River City Brass and SaltWorks Theater.