Categories
Rak Rants

If the Shoes Don’t Fit, You Have to Quit

I decided to give myself a promotion this year. I resigned from a position of Vice President of Marketing and decided to go back to being president of CommuniTech. “You did what? Why?!” I’ve heard this combination of questions more than once after making my decision. And I totally get it. I understand why people… conintue reading.

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Marketing News

5 Marketing Trends You Can’t Ignore in 2016

The marketing environment is constantly changing and evolving. Is your business keeping up with the pace? We’ve compiled a list of the five biggest trends in marketing for this year. Jump on board with these changes before you get left behind. Customer Experience is King The customer always comes first, right? Well that’s true now… conintue reading.

Categories
Rak Rants

7 Ways to Waste Serious Money on Marketing

I’ve been around the marketing block a few times over the past many years and I’ve learned a few things, too. Namely, I‘ve come to seven conclusions about the most wasteful ways organizations misuse their marketing budgets and programs.  And when I say, “misuse,” I’m really talking about organizations making mistakes or losing opportunity that… conintue reading.

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Social Media

6 Facebook Tips and Tricks to Try Now

You already know that Facebook is essential for your marketing initiatives, whether you’re a global corporation or a solopreneur. But are you getting the most out of it? We’ve compiled a list of some little-known Facebook tips and tricks to help you rock your social media effectiveness. Post Those Instagrams You probably already know that… conintue reading.

Categories
Rak Rants

A Pittsburgher In Paris (By Pam Selker Rak)

Cue the violins. We’re going to talk about Paris. But we’re going to start in Pittsburgh to make a point.  So cue the accordions first. When people visit Pittsburgh for the first time, one of their initial journeys is a ride up the incline to Mt. Washington.  And why not?  It’s beautiful up there –… conintue reading.