Monthly Archives: February 2016

If the Shoes Don’t Fit, You Have to Quit

I decided to give myself a promotion this year. I resigned from a position of Vice President of Marketing and decided to go back to being president of CommuniTech. “You did what? Why?!” I’ve heard this combination of questions more … Continue reading

Posted in Rak Rants | 1 Comment

5 Marketing Trends You Can’t Ignore in 2016

The marketing environment is constantly changing and evolving. Is your business keeping up with the pace? We’ve compiled a list of the five biggest trends in marketing for this year. Jump on board with these changes before you get left … Continue reading

Posted in Marketing News | Tagged , , , | Leave a comment

7 Ways to Waste Serious Money on Marketing

I’ve been around the marketing block a few times over the past many years and I’ve learned a few things, too. Namely, I‘ve come to seven conclusions about the most wasteful ways organizations misuse their marketing budgets and programs.  And … Continue reading

Posted in Rak Rants | Tagged , , | Leave a comment

6 Facebook Tips and Tricks to Try Now

You already know that Facebook is essential for your marketing initiatives, whether you’re a global corporation or a solopreneur. But are you getting the most out of it? We’ve compiled a list of some little-known Facebook tips and tricks to … Continue reading

Posted in Social Media | Tagged , , | Leave a comment

A Pittsburgher In Paris (By Pam Selker Rak)

Cue the violins. We’re going to talk about Paris. But we’re going to start in Pittsburgh to make a point.  So cue the accordions first. When people visit Pittsburgh for the first time, one of their initial journeys is a … Continue reading

Posted in Rak Rants | Leave a comment

Pam Selker Rak Tapped to Lead Seven Educational Marketing Sessions

We’re pleased to announce that Pam Selker Rak, president of CommuniTech, has been tapped to lead seven marketing sessions in the post-acute sector and financial services arena: AHCA Independent Owner Leadership Conference March 16-18, 2016 Manchester Grand Hyatt San Diego … Continue reading

Posted in Uncategorized | Leave a comment

Linked Senior Selects Marketing Partner

McKnight’s Long-Term Care News reports on Linked Senior selecting CommuniTech, LLC as its marketing partner. Check it out here!

Posted in Uncategorized | Leave a comment

Three Questions You Need To Ask To Avoid ‘Monkey-See, Monkey-Do’ Marketing

True story – I once had a marketing consultant tell me that she took a “monkey-see, monkey-do” approach in directing her clients. In other words, she looked at what other consultants or companies were doing and just copied those strategies … Continue reading

Posted in Rak Rants | Leave a comment

Linked Senior Retains CommuniTech To Drive Growth-Focused Marketing Strategy and Execution

Linked Senior (, the leading web-based dementia engagement platform for the senior care market, announces that it has retained the services of CommuniTech, LLC ( and its president, Pam Selker Rak to guide its marketing strategy and execution. Rak is … Continue reading

Posted in CTech News | Leave a comment