Linked Senior (www.linkedsenior.com), the leading web-based dementia engagement platform for the senior care market, announces that it has retained the services of CommuniTech, LLC (www.ctechrocks.com) and its president, Pam Selker Rak to guide its marketing strategy and execution. Rak is founder and president of CommuniTech, LLC, a Pittsburgh, PA-based marketing firm focused on the senior care and healthcare markets.
Rak will work alongside the Linked Senior management team in the development and execution of measureable marketing programs surrounding its products and services, and will contribute her strategic and creative thinking to advance education and thought leadership for the betterment of care of people living with dementia such as Alzheimer’s.
“We are excited to be working with Pam Rak as our outsourced VP of marketing,” said Charles de Vilmorin, Linked Senior CEO. “We recognize that, in order to achieve our growth goals, we have to become ‘perpetual marketers.’ With Pam Rak at the helm, working hand-in-hand with me and our senior team, I’m confident we will deploy the most effective and creative strategies to help drive our product deeper into the senior care market. The ultimate goal is to advance dementia care with our clients and partners through education and thought leadership and work towards one goal: true person centered care for our older adults.”
“Linked Senior is at a pivotal and exciting point in its growth trajectory,” said Pam Selker Rak, president of CommuniTech. “They are focused on marketing and sales to help expand the usage of its visionary product that blends cloud-based technology with state-of-the-art science in dementia care. I look forward to working with them to develop and execute a leading-edge marketing strategy and program that will help them achieve their revenue goals.”
Rak has more than 30 years of marketing experience in a variety of industries, including 10 years of focused experience as a long-term care marketing expert working with a variety of leading suppliers and providers, as well as being a regular speaker and educator at industry events. She is a certified in entrepreneurial excellence from the University of Pittsburgh Katz Graduate School of Business. She is a former adjunct professor of marketing and entrepreneurship with Robert Morris University in Pittsburgh and a published author of numerous publications, journals and textbooks. She earned a bachelors in communication from Clarion University of Pennsylvania and a masters in marketing and corporate communications from Duquesne University of Pittsburgh.
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