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Rak Rants

Four Things I Learned from My Mother on Being a Woman in Business (or Anywhere for that Matter)

I’ve never met anyone like my mother. And I’m not just saying that because I’m her daughter. I’ve truly never known anyone quite like her. She’s never known the meaning of phrases like “no”, “you can’t” or “you shouldn’t”. She was always strong and brave and wonderfully independent during a time when it was uncommon… conintue reading.

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Social Media Uncategorized

Social Media Basics: Getting Started

Are you confused by social media? Not sure where to start? By this point you’ve probably realized the benefits of a social media presence for your organization, but maybe you aren’t sure where to get started. It can definitely seem overwhelming. But guess what? We’re going to share with you our formula for how we… conintue reading.

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A Love Letter to My Marketing Career

Dear Marketing: I love you. More than 30 years ago, I was at a place in my life where I was ready for a new opportunity. I wasn’t necessarily looking for you; but somehow, you found me anyway. In high school, I was convinced I wanted something else but fate intervened and you stole my… conintue reading.

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Do You Hashtag?

The hashtag. You either love it or you hate it. It can be horribly abused–like when an instagrammer inserts 30 hashtags to get views on their photos, some of them being totally irrelevant. Or even worse, when you hear someone vocally hashtag something in their speech. The worst. But there is definitely a time and… conintue reading.

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Marketing Matters March Blog

 Baby boomers are continuing to age at a healthy pace, yet occupancy rates are steadily declining. In this month’s blog, I’ll talk about three things providers can do to turn competitive pressures into opportunity. Check out the original article on McKnight’s website.