Monthly Archives: March 2016

Four Things I Learned from My Mother on Being a Woman in Business (or Anywhere for that Matter)

I’ve never met anyone like my mother. And I’m not just saying that because I’m her daughter. I’ve truly never known anyone quite like her. She’s never known the meaning of phrases like “no”, “you can’t” or “you shouldn’t”. She … Continue reading

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Social Media Basics: Getting Started

Are you confused by social media? Not sure where to start? By this point you’ve probably realized the benefits of a social media presence for your organization, but maybe you aren’t sure where to get started. It can definitely seem … Continue reading

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A Love Letter to My Marketing Career

Dear Marketing: I love you. More than 30 years ago, I was at a place in my life where I was ready for a new opportunity. I wasn’t necessarily looking for you; but somehow, you found me anyway. In high … Continue reading

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Do You Hashtag?

The hashtag. You either love it or you hate it. It can be horribly abused–like when an instagrammer inserts 30 hashtags to get views on their photos, some of them being totally irrelevant. Or even worse, when you hear someone … Continue reading

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Marketing Matters March Blog

  Baby boomers are continuing to age at a healthy pace, yet occupancy rates are steadily declining. In this month’s blog, I’ll talk about three things providers can do to turn competitive pressures into opportunity. Check out the original article … Continue reading

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Data Management: Synergy Between Sales and Marketing

To say that data is important is a vast understatement. Effective marketing hinges on data and “garbage in” really does result in “garbage out.” All companies need data to do business, but most will readily admit their marketing and sales … Continue reading

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Wish Life Had a Delete Key?

Nope, I don’t. I’m glad life doesn’t have a delete key. Even though it would be so nice to just “delete away” mistakes or regrets from the past, we wouldn’t be the people we are today without having learned through … Continue reading

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Five Marketing Lessons Learned From the Election (So Far)

Let’s put our bipartisan hats on for just a moment (is that even possible in today’s political climate?). But let’s at least pretend for a few moments and take a look at this year’s election cycle purely from a marketing … Continue reading

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Bigger Doesn’t Mean Better

With all the “debate” lately about the size of one’s hands, I just couldn’t resist jumping in. But before you think I’m going to talk about certain, um, body parts, guess again. I’ll leave that to the politicians (wait, did … Continue reading

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Don’t Treat Your Marketing Like a One Night Stand!

I’ve had a lot of interesting discussions over the past nearly 20 years of being at the helm of CommuniTech. But I think my favorite is, “We tried marketing and it didn’t have any impact on our bottom line. We … Continue reading

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