Monthly Archives: March 2016

5 Steps to Put Out a Social Media Fire

If you were following the social media conversation on Twitter about the Oscars, you likely experienced the cringe felt around the world, when beauty brand @TotalBeauty put up this misinformed tweet, outrageously confusing Whoopi Goldberg for Oprah Winfrey. This was … Continue reading

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Are You Marketing Like It’s 1999?

For all of you marketers who are still blasting out “one size fits all” campaigns without doing any sort of segmentation and customization, the ‘90s called and wants its marketing back. Oh how I loved the 90s, don’t get me … Continue reading

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