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Marketing News Social Media

Using Video to Boost Your Brand

These days, you can’t pop onto any social media site without being bombarded by video! It’s absolutely everywhere. Video has become the biggest social media trend as of late. So how do you harness the power of video to boost your brand? According to Syndacast, 74 percent of all Internet traffic in 2017 will be video.… conintue reading.

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Social Media

Getting More out of Linked In

  Are you fully utilizing LinkedIn to get the most benefit out of it? Here are some tips and tricks that will help you network and get more leads. Create a Company Page Many business owners make their own personal profile on LinkedIn but don’t think about setting up a separate page for their company.… conintue reading.

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Marketing News Social Media

Online Marketing to Older Adults

As you may (or may not!) know, one of our specialty areas of expertise is the post-acute and senior living market. We have many clients in this heavily regulated, yet growing industry. Our clients include post-acute care providers as well as those organizations that develop solutions to help manage the behaviors of dementia, electronic healthcare records (EHR) software providers and even technology… conintue reading.

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Marketing News

What in the World is Content Marketing?

So you’re heard the term “content marketing” thrown around by marketing professionals and on social media but you just kind of nod your head and pretend to know what they’re talking about . . . Don’t worry, we’re going to clear it all up for you! In a nutshell, content marketing is all about, well,… conintue reading.

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Rak Rants

7 Life Lessons I Learned From My Father

  In my last blog, I shared lifelong lessons from my mother. Today it’s dad’s turn. I lost my father, Edward C. Selker, Jr., in 1992 and life hasn’t been the same since. My father was a man of few words, but turns out, words really don’t mean that much in the grand scheme of… conintue reading.