Monthly Archives: May 2016

Choosing the Right Social Media Channels

It seems like every day there’s a hot new social media platform that’s promising to be the next big thing. Sometimes, these quirky little apps catch on like fire (think Snapchat) and sometimes they fizzle out within a week (remember … Continue reading

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2016’s Vital Marketing Statistics

First, check out this article from Business2Community: it’s excellent. I came across this article on our Twitter feed and the information in it is great. It inspired me to pull out what I felt were some of the standout statistics in … Continue reading

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Social Media: Why You Should Get More Personal

So you know that having a social media presence is essential for your business, and you’ve gotten started on all your favorite platforms. Facebook posts? Check. Twitter? Yep. You’re even regularly updating your blog. But maybe you aren’t getting the … Continue reading

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Consumers Are Transforming Marketing,…Again!

Who would’ve ever thought I’d be saying that mobile marketing is (almost) already yesterday’s news? Can you believe how fast marketing is changing? And it’s not just subtle changes; it’s major changes. Some of our familiar, “pushed-based” marketing (like print … Continue reading

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Marketing Your Brand with Pinterest

Think that Pinterest is just for recipes and pretty home decor pictures? It may have started out that way but in recent years Pinterest has evolved to become a great platform for almost any kind of interest. It’s a great … Continue reading

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The 5 Warning Signs that You Need a Marketing Makeover

Over the past 30 years, I’ve consulted with a lot of companies and I’ve seen a lot of really great marketing…and a lot of really bad marketing. When I see the bad marketing, it always reminds me of the fairy … Continue reading

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