2016’s Vital Marketing Statistics

statsFirst, check out this article from Business2Community: it’s excellent. I came across this article on our Twitter feed and the information in it is great. It inspired me to pull out what I felt were some of the standout statistics in this article, and talk about them.

Have a blog? No? It’s time to start one! In 2016, companies with an active blog will get a whopping 67% more leads! (www.toprankblog.com)

When it comes to B2C social media marketing, Facebook is the favorite platform, with 94% of companies using it. (contentmarketinginstitute.com)

51% of digital marketers will increase their content marketing budget (toprankblog.com)

Even though social media is a priority for many companies, it’s still not as tried and true as email. Email is 40 times more effective at getting new customers than social media is. (campaignmonitor.com)

54% of all emails are opened on a mobile device! So make sure your email campaigns are smartphone-friendly or you’ll be left in the dust. (experian.com)

Not only is email marketing more effective than social media, it’s actually more effective than ANY other marketing strategy. (chief marketer.com)

Is your email getting marked as SPAM? 17% of all marketing emails are never even delivered due to SPAM filters. (ibm.com)

Considering a banner ad? It might not be the way to go. 54% of users won’t click on a banner ad because they don’t trust them. (bannersnack.com)

We’ve said it before and we’ll say it again, video marketing is huge! 91% of marketers plan to spend more on it this year. (wyzowl.com)

Make sure you check out the article on Business2Community for a lot more stats!

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