Yes, most of social media is driven by engagement and conversation. But that doesn’t mean that you don’t need the data to back up your decisions. Social media can absolutely be measured and the tools to do that are becoming more and more sophisticated every day. Because the bottom line is that you are a… conintue reading.
Of course, the main point of social media is engagement, and marketers have been using it to engage their customers for years. But now, users want that engagement to be faster and faster. 70% of Twitter users expect a response from brands they reach out to, and 53% of them want that response in less… conintue reading.
As if we don’t have enough crazy acronyms, words and phrases in the healthcare industry… here’s another one: “omnichannel marketing.” It’s a buzzword, but it’s an important one because it represents a whole new shift in marketing. Watch my blog to learn how you can start implementing this effective approach in your organization. You can… conintue reading.
We’ve said it again and again–video is huge right now. People don’t want to just read blog posts and social messages; they want to see them in action. YouTube is one of the obvious big players in the video realm and we still love it, but 2016 is taking video a step further. With the… conintue reading.
A week or so ago, social media enthusiasts were in shock when Instagram rolled out a new feature that looked an awful lot like Snapchats layout. Snapchat allows you to take photos and send them to friends or add them to your “story”, a collection of snaps that disappears after 24 hours. The pictures that you… conintue reading.