Monthly Archives: August 2016

Social Media Trends: Data-Driven Decisions

Yes, most of social media is driven by engagement and conversation. But that doesn’t mean that you don’t need the data to back up your decisions. Social media can absolutely be measured and the tools to do that are becoming … Continue reading

Posted in Social Media | Comments Off on Social Media Trends: Data-Driven Decisions

Social Media Trends: Real Time Engagement

Of course, the main point of social media is engagement, and marketers have been using it to engage their customers for years. But now, users want that engagement to be faster and faster. 70% of Twitter users expect a response … Continue reading

Posted in Social Media | Comments Off on Social Media Trends: Real Time Engagement

Video Blog: Omnichannel Marketing

As if we don’t have enough crazy acronyms, words and phrases in the healthcare industry… here’s another one: “omnichannel marketing.” It’s a buzzword, but it’s an important one because it represents a whole new shift in marketing. Watch my blog … Continue reading

Posted in Uncategorized | Comments Off on Video Blog: Omnichannel Marketing

Social Media Trends: Video

We’ve said it again and again–video is huge right now. People don’t want to just read blog posts and social messages; they want to see them in action. YouTube is one of the obvious big players in the video realm … Continue reading

Posted in Social Media | Comments Off on Social Media Trends: Video

Social Media Trends: The End of Niche Apps

A week or so ago, social media enthusiasts were in shock when Instagram rolled out a new feature that looked an awful lot like Snapchats layout. Snapchat allows you to take photos and send them to friends or add them to … Continue reading

Posted in Marketing News, Social Media | Comments Off on Social Media Trends: The End of Niche Apps

Just One? Yep, Just One! (By Pam Selker Rak)

I inherited a lot of traits from my mother; but I think my favorite one is that I’m a loner at heart. I’m perfectly happy in my own company and I don’t need a three-ring circus going on around me … Continue reading

Posted in Uncategorized | Comments Off on Just One? Yep, Just One! (By Pam Selker Rak)

Social Media Trends: Mobile

Have you ever pulled up your company’s website on a smart phone or tablet? How does it look? Is it easy to navigate? Does it pop right up or take agonizingly long to load? According to thinkwithgoogle.com, 40% of users … Continue reading

Posted in Uncategorized | Comments Off on Social Media Trends: Mobile