The number of social media options for your business grows every day, and it can be hard to decide which platforms are right for your goals. Today we’re going to talk about Instagram specifically, and what it can (and can’t) do for your brand.
In case you live under a rock, Instagram is a video and photo-sharing social application. The app was released in 2010 and quickly gained momentum. Since being acquired by Facebook in 2012, Instagram has become one of the most popular social media platforms.
For a while, Instagram was mainly used by individuals as just a social tool. But in recent years, the rising popularity of the app and changes in its functionality have made it a must-have tool for many brands.
In the past year, Instagram has worked with hundreds of business owners to try to figure out exactly which features and changes would be most beneficial for their experience. Feedback from these conversations helped make business tools, analytics and ad creation possible. These new features and changes will help create real bottom line results from Instagram content.
The new Business Profile feature will define your account as a business and best of all, it’s free. It adds a “call to action” in the form of a contact button on your profile, which will direct potential clients to a call, text or email option.
Adding an Insights feature is a huge bonus for business owners. It gives users real feedback about their followers and their post popularity. Just like Facebook, Instagram will feature metrics like top posts, reach, impressions and engagement, as well as user demographics.
Instagram for business also makes ad creation a no-brainer. You can promote an existing post and add a call to action, even set a target audience.
How are you using Instagram to promote your business?