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Marketing News Rak Rants

Separation of Business and Politics: Where Do You Stand?

Whether you like it or not, we have a new President and a lot of changes are occurring in the White House and Capitol. That’s nothing new. We’re used to debates raging in Washington, DC. But what is new is this: Most Americans now think it’s okay for businesses to take positions on political issues,… conintue reading.

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Social Media

5 Social Media Mistakes and How to Avoid Them

There’s really no “wrong” or “right” way to do social media, but there are definitely some tried and true practices that are proven to be effective. And conversely, there are also ineffective techniques that marketers should avoid. We’re going to tell you about some of the most common social media mistakes–and how to avoid them.… conintue reading.

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Uncategorized

5 Ways To Create Customer Loyalty

Is there such a thing as customer loyalty anymore? In this crazy and fast-paced time we’re living in, if your competitor is offering the same product at a lower price, chances are your customers will ditch you. But are there ways to keep your customers coming back, other than just dropping prices? Here are a… conintue reading.

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Uncategorized

6 Benefits of a Company Blog

Do you have a blog for your company? Do you regularly update it with interesting content? For way too many companies, the answer is no! You have enough tasks on your plate and adding blogging to the list seems like just one extra thing to do. And it couldn’t possibly help your bottom line, could… conintue reading.