Categories
Marketing News

United Airlines Sky-High Trouble

Wow, maybe we should do a blog series about PR disasters! Because that seems to be all that’s in the news lately. Let’s talk about what happened with United Airlines, how they handled it, and what could have been done differently. Let’s also talk about who benefited from this disaster. The Scenario: United Airlines overbooked… conintue reading.

Categories
Marketing News

Pepsi’s Cringeworthy Marketing Moment

You know your marketing is bad when you take attention away from politics for a moment. Even our president couldn’t top Pepsi’s latest bomb of an ad that was received so badly, it had to be pulled almost immediately. Check it out. Pepsi tried so hard to be hip and of-the-moment with their ad depicting… conintue reading.

Categories
Social Media

Tools We Love: Hootsuite

Managing various social media accounts requires major organization. And while it’s possible to keep a list of all your account usernames and passwords and log in to each of them every day and post messages, it’s a huge waste of time and resources. Luckily for us, and for you, there are several different resources available… conintue reading.