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Marketing News Rak Rants

How to Star in Your Own Video

We talked before about how video has become such a popular medium for marketing and social media recently. Smart phones and other technology have made producing video even more accessible than ever. And if you want to take it to the next level, there are so many video professionals out there that have incredible capabilities… conintue reading.

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Marketing News

United Airlines Sky-High Trouble

Wow, maybe we should do a blog series about PR disasters! Because that seems to be all that’s in the news lately. Let’s talk about what happened with United Airlines, how they handled it, and what could have been done differently. Let’s also talk about who benefited from this disaster. The Scenario: United Airlines overbooked… conintue reading.

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Marketing News

Pepsi’s Cringeworthy Marketing Moment

You know your marketing is bad when you take attention away from politics for a moment. Even our president couldn’t top Pepsi’s latest bomb of an ad that was received so badly, it had to be pulled almost immediately. Check it out. Pepsi tried so hard to be hip and of-the-moment with their ad depicting… conintue reading.

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Social Media

Tools We Love: Hootsuite

Managing various social media accounts requires major organization. And while it’s possible to keep a list of all your account usernames and passwords and log in to each of them every day and post messages, it’s a huge waste of time and resources. Luckily for us, and for you, there are several different resources available… conintue reading.

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Marketing News Social Media

Tools We Love: Piktochart

When it comes to marketing and running a business, we would be lost without our toolkit! And what kind of tools do we use? The answer is many, many different ones. The cool thing about technology is all the options that are available that make life easier for a busy entrepreneur. From scheduling social media posts… conintue reading.