CTech News Marketing News

The Versatility of Video: Customer Focused

Our final installment of our “Versatility of Video” series is all about your customers! We’re talking about how to use customer-focused marketing in video format. Sounds pretty straightforward, right? Well it’s certainly not complicated to focus on your customer, but there are a few things you should keep in mind. Customer-focused marketing is the process… conintue reading.

CTech News Marketing News Social Media

Marketing an EVENT with Social Media

We recently promoted a BIG event for one of our clients, American Healthtech. They were attending one of their biggest industry expos and we had to really get the word out in order to give them the most exposure. Many industry leaders, current customers and potential customers were attending this event and plenty of other… conintue reading.

CTech News Marketing News McKnight's Video Blog

Marketing Matters: Understanding Budget Season

It’s budget season! Okay marketers, how many times have you felt your budget wasn’t getting its fair share of the pie? Watch my blog to see how giving marketing its fair share of the budget pie will enable your organization to gain and maintain the traction it needs to grow, year after year.

CTech News

Linked Senior Retains CommuniTech To Drive Growth-Focused Marketing Strategy and Execution

Linked Senior (, the leading web-based dementia engagement platform for the senior care market, announces that it has retained the services of CommuniTech, LLC ( and its president, Pam Selker Rak to guide its marketing strategy and execution. Rak is founder and president of CommuniTech, LLC, a Pittsburgh, PA-based marketing firm focused on the senior… conintue reading.