Category Archives: Marketing News

How to Star in Your Own Video

We talked before about how video has become such a popular medium for marketing and social media recently. Smart phones and other technology have made producing video even more accessible than ever. And if you want to take it to … Continue reading

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United Airlines Sky-High Trouble

Wow, maybe we should do a blog series about PR disasters! Because that seems to be all that’s in the news lately. Let’s talk about what happened with United Airlines, how they handled it, and what could have been done … Continue reading

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Pepsi’s Cringeworthy Marketing Moment

You know your marketing is bad when you take attention away from politics for a moment. Even our president couldn’t top Pepsi’s latest bomb of an ad that was received so badly, it had to be pulled almost immediately. Check … Continue reading

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Tools We Love: Piktochart

When it comes to marketing and running a business, we would be lost without our toolkit! And what kind of tools do we use? The answer is many, many different ones. The cool thing about technology is all the options that … Continue reading

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The Versatility of Video: Customer Focused

Our final installment of our “Versatility of Video” series is all about your customers! We’re talking about how to use customer-focused marketing in video format. Sounds pretty straightforward, right? Well it’s certainly not complicated to focus on your customer, but … Continue reading

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How to Say “I’m Sorry!”

Everyone makes mistakes. Whether it’s in your personal life, professional life, or the life of your brand, it’s hard to avoid messing up every once in a while. But it’s not really the mistake that matters, it’s how you deal … Continue reading

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The Versatility of Video: Event Promotion

We’re willing to bet, that no matter what industry you’re in, you have plenty of events to attend. Whether you’re taking part in a trade show, hosting a conference or throwing an opening night celebration, there are plenty of opportunities to use … Continue reading

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The Versatility of Video: Thought Leadership

We’ve been really utilizing Vimeo lately as a way to showcase our video capabilities, and that got us thinking about, well, video! We love video, and use this medium for many promotional purposes for our clients. In the last several … Continue reading

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Super Bowl 2017: What Did We Learn?

Maybe you sat on the edge of your seat and watched every second of the game. Maybe you watched SNL episodes on your computer and later Googled the best Super Bowl ads (not naming names). Whichever way you watched, there … Continue reading

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Separation of Business and Politics: Where Do You Stand?

Whether you like it or not, we have a new President and a lot of changes are occurring in the White House and Capitol. That’s nothing new. We’re used to debates raging in Washington, DC. But what is new is … Continue reading

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