Category Archives: Marketing News

What I Learned From Rejection

If I had to write my own job description, the first sentence would read, “Must prepare for and handle rejection on a daily basis.” Oh yes, I am no stranger to rejection. It’s something that I’ve had to deal with … Continue reading

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Marketing an EVENT with Social Media

We recently promoted a BIG event for one of our clients, American Healthtech. They were attending one of their biggest industry expos and we had to really get the word out in order to give them the most exposure. Many … Continue reading

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Marketing Matters: Understanding Budget Season

It’s budget season! Okay marketers, how many times have you felt your budget wasn’t getting its fair share of the pie? Watch my blog to see how giving marketing its fair share of the budget pie will enable your organization … Continue reading

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Social Media Trends: Publishing Platforms

Another social media marketing trend that we’ve been keeping an eye on is the publishing platform. We saw this emerge with Linked In’s Publisher and it has only gained momentum. This tool allows you the option to publically publish articles … Continue reading

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Marketing Matters September 2016

What does your facility have in common with MTV? A video revolution! If you’re not currently using video as part of your marketing strategy, you’re behind the times. Our brains process visual content 66,000 times faster than text, so using … Continue reading

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Social Media Trends: The End of Niche Apps

A week or so ago, social media enthusiasts were in shock when Instagram rolled out a new feature that looked an awful lot like Snapchats layout. Snapchat allows you to take photos and send them to friends or add them to … Continue reading

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Humanizing Your Social Media

One problem we’ve noticed time and time again is the misuse of social media for marketing purposes. So many brands see social media as a digital billboard, where they can post their messages and shove them right in the faces of … Continue reading

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5 Ways to Find Speaking Gigs

This week, Pam is on the west coast, leading several presentations about social media and marketing at the CU Conference Social Media Conference in Seattle. Speaking engagements can be a great way to establish yourself as an expert in your field. … Continue reading

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10 Reasons to Improve Your Visual Marketing

The information that you convey in your marketing message is, of course, vastly important. However, the way that your present that message visually can have a huge impact on whether people are actually listening to that message. Here are some … Continue reading

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Client Spotlight: Linked Senior

Did you know that June is Alzheimer’s and Brain Awareness Month? This cause is near and dear to our hearts as we specialize in healthcare, particularly post-acute care and senior living. We interact with provider facilities all the time and … Continue reading

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