Category Archives: Marketing News

2016’s Vital Marketing Statistics

First, check out this article from Business2Community: it’s excellent. I came across this article on our Twitter feed and the information in it is great. It inspired me to pull out what I felt were some of the standout statistics in … Continue reading

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The 5 Warning Signs that You Need a Marketing Makeover

Over the past 30 years, I’ve consulted with a lot of companies and I’ve seen a lot of really great marketing…and a lot of really bad marketing. When I see the bad marketing, it always reminds me of the fairy … Continue reading

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Using Video to Boost Your Brand

These days, you can’t pop onto any social media site without being bombarded by video! It’s absolutely everywhere. Video has become the biggest social media trend as of late. So how do you harness the power of video to boost … Continue reading

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Online Marketing to Older Adults

As you may (or may not!) know, one of our specialty areas of expertise is the post-acute and senior living market. We have many clients in this heavily regulated, yet growing industry. Our clients include post-acute care providers as well as those … Continue reading

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What in the World is Content Marketing?

So you’re heard the term “content marketing” thrown around by marketing professionals and on social media but you just kind of nod your head and pretend to know what they’re talking about . . . Don’t worry, we’re going to … Continue reading

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Data Management: Synergy Between Sales and Marketing

To say that data is important is a vast understatement. Effective marketing hinges on data and “garbage in” really does result in “garbage out.” All companies need data to do business, but most will readily admit their marketing and sales … Continue reading

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Wish Life Had a Delete Key?

Nope, I don’t. I’m glad life doesn’t have a delete key. Even though it would be so nice to just “delete away” mistakes or regrets from the past, we wouldn’t be the people we are today without having learned through … Continue reading

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Five Marketing Lessons Learned From the Election (So Far)

Let’s put our bipartisan hats on for just a moment (is that even possible in today’s political climate?). But let’s at least pretend for a few moments and take a look at this year’s election cycle purely from a marketing … Continue reading

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5 Marketing Trends You Can’t Ignore in 2016

The marketing environment is constantly changing and evolving. Is your business keeping up with the pace? We’ve compiled a list of the five biggest trends in marketing for this year. Jump on board with these changes before you get left … Continue reading

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