Categories
Marketing News Rak Rants

Data Management: Synergy Between Sales and Marketing

To say that data is important is a vast understatement. Effective marketing hinges on data and “garbage in” really does result in “garbage out.” All companies need data to do business, but most will readily admit their marketing and sales data is in less than stellar shape, either existing in disparate places or not at… conintue reading.

Categories
Marketing News Rak Rants

Wish Life Had a Delete Key?

Nope, I don’t. I’m glad life doesn’t have a delete key. Even though it would be so nice to just “delete away” mistakes or regrets from the past, we wouldn’t be the people we are today without having learned through all of those mistakes and mishaps. Think about it. Most success stories, mine included, started… conintue reading.

Categories
Marketing News Rak Rants

Five Marketing Lessons Learned From the Election (So Far)

Let’s put our bipartisan hats on for just a moment (is that even possible in today’s political climate?). But let’s at least pretend for a few moments and take a look at this year’s election cycle purely from a marketing standpoint. There are some fascinating lessons to be learned. In fact, I’ve identified five of… conintue reading.

Categories
Marketing News

5 Marketing Trends You Can’t Ignore in 2016

The marketing environment is constantly changing and evolving. Is your business keeping up with the pace? We’ve compiled a list of the five biggest trends in marketing for this year. Jump on board with these changes before you get left behind. Customer Experience is King The customer always comes first, right? Well that’s true now… conintue reading.