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Marketing News Rak Rants

How to Star in Your Own Video

We talked before about how video has become such a popular medium for marketing and social media recently. Smart phones and other technology have made producing video even more accessible than ever. And if you want to take it to the next level, there are so many video professionals out there that have incredible capabilities… conintue reading.

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Marketing News Rak Rants

The Versatility of Video: Thought Leadership

We’ve been really utilizing Vimeo lately as a way to showcase our video capabilities, and that got us thinking about, well, video! We love video, and use this medium for many promotional purposes for our clients. In the last several years, video has been the number one trending social media marketing medium. And for good… conintue reading.

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Marketing News Rak Rants

Separation of Business and Politics: Where Do You Stand?

Whether you like it or not, we have a new President and a lot of changes are occurring in the White House and Capitol. That’s nothing new. We’re used to debates raging in Washington, DC. But what is new is this: Most Americans now think it’s okay for businesses to take positions on political issues,… conintue reading.

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Marketing News Rak Rants

What I Learned From Rejection

If I had to write my own job description, the first sentence would read, “Must prepare for and handle rejection on a daily basis.” Oh yes, I am no stranger to rejection. It’s something that I’ve had to deal with my entire life. But I also contend that it’s the core reason for my success.… conintue reading.

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Rak Rants

Your Kindness Matters

All political opinions aside, it’s no secret that much of the country is feeling a bit shell-shocked and disillusioned in the wake of a long, vicious campaign season and an election night that left us all on the edge of our seats.  Just signing into Facebook means stepping into a war zone of comments, opinions and emotions. It’s hard… conintue reading.