Category Archives: Rak Rants

Tell Your Customers How You Feel (By Pam Selker Rak)

I had a moment of clarity at my aunt’s funeral many years ago. There was a viewing the evening prior and I saw a man standing at her casket, alone and sobbing. At first, I hesitated to approach him, as … Continue reading

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The 5 Warning Signs that You Need a Marketing Makeover

Over the past 30 years, I’ve consulted with a lot of companies and I’ve seen a lot of really great marketing…and a lot of really bad marketing. When I see the bad marketing, it always reminds me of the fairy … Continue reading

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7 Life Lessons I Learned From My Father

  In my last blog, I shared lifelong lessons from my mother. Today it’s dad’s turn. I lost my father, Edward C. Selker, Jr., in 1992 and life hasn’t been the same since. My father was a man of few … Continue reading

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Four Things I Learned from My Mother on Being a Woman in Business (or Anywhere for that Matter)

I’ve never met anyone like my mother. And I’m not just saying that because I’m her daughter. I’ve truly never known anyone quite like her. She’s never known the meaning of phrases like “no”, “you can’t” or “you shouldn’t”. She … Continue reading

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Data Management: Synergy Between Sales and Marketing

To say that data is important is a vast understatement. Effective marketing hinges on data and “garbage in” really does result in “garbage out.” All companies need data to do business, but most will readily admit their marketing and sales … Continue reading

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Wish Life Had a Delete Key?

Nope, I don’t. I’m glad life doesn’t have a delete key. Even though it would be so nice to just “delete away” mistakes or regrets from the past, we wouldn’t be the people we are today without having learned through … Continue reading

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Five Marketing Lessons Learned From the Election (So Far)

Let’s put our bipartisan hats on for just a moment (is that even possible in today’s political climate?). But let’s at least pretend for a few moments and take a look at this year’s election cycle purely from a marketing … Continue reading

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Bigger Doesn’t Mean Better

With all the “debate” lately about the size of one’s hands, I just couldn’t resist jumping in. But before you think I’m going to talk about certain, um, body parts, guess again. I’ll leave that to the politicians (wait, did … Continue reading

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Don’t Treat Your Marketing Like a One Night Stand!

I’ve had a lot of interesting discussions over the past nearly 20 years of being at the helm of CommuniTech. But I think my favorite is, “We tried marketing and it didn’t have any impact on our bottom line. We … Continue reading

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Are You Marketing Like It’s 1999?

For all of you marketers who are still blasting out “one size fits all” campaigns without doing any sort of segmentation and customization, the ‘90s called and wants its marketing back. Oh how I loved the 90s, don’t get me … Continue reading

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