Category Archives: Social Media

Tools We Love: Hootsuite

Managing various social media accounts requires major organization. And while it’s possible to keep a list of all your account usernames and passwords and log in to each of them every day and post messages, it’s a huge waste of … Continue reading

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Tools We Love: Piktochart

When it comes to marketing and running a business, we would be lost without our toolkit! And what kind of tools do we use? The answer is many, many different ones. The cool thing about technology is all the options that … Continue reading

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5 Social Media Mistakes and How to Avoid Them

There’s really no “wrong” or “right” way to do social media, but there are definitely some tried and true practices that are proven to be effective. And conversely, there are also ineffective techniques that marketers should avoid. We’re going to … Continue reading

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The State of Facebook in 2017

    Didn’t we just get done talking about 2016’s biggest social media trends?! It’s hard to believe that 2017 is just around the horizon. But the social media landscape changes just as quickly as the calendar. So going forward, … Continue reading

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Marketing an EVENT with Social Media

We recently promoted a BIG event for one of our clients, American Healthtech. They were attending one of their biggest industry expos and we had to really get the word out in order to give them the most exposure. Many … Continue reading

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Social Media Trends: Privacy Concerns

Privacy concerns are definitely at the forefront of social media users’ (aka everyone’s!) mind these days. Almost every week we’re hearing about a new data or security breach and it’s scary to think that our most private data–financial info, private … Continue reading

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Social Media Trends: Publishing Platforms

Another social media marketing trend that we’ve been keeping an eye on is the publishing platform. We saw this emerge with Linked In’s Publisher and it has only gained momentum. This tool allows you the option to publically publish articles … Continue reading

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Social Media Trends: Data-Driven Decisions

Yes, most of social media is driven by engagement and conversation. But that doesn’t mean that you don’t need the data to back up your decisions. Social media can absolutely be measured and the tools to do that are becoming … Continue reading

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Social Media Trends: Real Time Engagement

Of course, the main point of social media is engagement, and marketers have been using it to engage their customers for years. But now, users want that engagement to be faster and faster. 70% of Twitter users expect a response … Continue reading

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Social Media Trends: Video

We’ve said it again and again–video is huge right now. People don’t want to just read blog posts and social messages; they want to see them in action. YouTube is one of the obvious big players in the video realm … Continue reading

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