Category Archives: Uncategorized

The Versatility of Video: Customer Testimonials

One of our favorite ways to utilize video is to show customer testimonials. The customer testimonial is a very important and powerful marketing tool that everyone should have have at their disposal, as long as they’re doing a great job. … Continue reading

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5 Ways To Create Customer Loyalty

Is there such a thing as customer loyalty anymore? In this crazy and fast-paced time we’re living in, if your competitor is offering the same product at a lower price, chances are your customers will ditch you. But are there … Continue reading

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6 Benefits of a Company Blog

Do you have a blog for your company? Do you regularly update it with interesting content? For way too many companies, the answer is no! You have enough tasks on your plate and adding blogging to the list seems like … Continue reading

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Using Instagram for Your Business

The number of social media options for your business grows every day, and it can be hard to decide which platforms are right for your goals. Today we’re going to talk about Instagram specifically, and what it can (and can’t) … Continue reading

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Video Blog: Omnichannel Marketing

As if we don’t have enough crazy acronyms, words and phrases in the healthcare industry… here’s another one: “omnichannel marketing.” It’s a buzzword, but it’s an important one because it represents a whole new shift in marketing. Watch my blog … Continue reading

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Just One? Yep, Just One! (By Pam Selker Rak)

I inherited a lot of traits from my mother; but I think my favorite one is that I’m a loner at heart. I’m perfectly happy in my own company and I don’t need a three-ring circus going on around me … Continue reading

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Social Media Trends: Mobile

Have you ever pulled up your company’s website on a smart phone or tablet? How does it look? Is it easy to navigate? Does it pop right up or take agonizingly long to load? According to thinkwithgoogle.com, 40% of users … Continue reading

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Social Media Trends: Content Marketing

In this new blog series, we’re going to explore some of this year’s hottest social media trends. First up is content marketing. CONTENT MARKETING Content, content, content. You’ve heard this buzzword over and over again when it comes to marketing … Continue reading

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Client Spotlight: American HealthTech

We’d like to introduce you to one of our great clients, American HealthTech! AHT is one of the largest long term care management software providers in the United States. They help healthcare providers navigate the complicated regulatory environment and keep … Continue reading

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Consumers Are Transforming Marketing,…Again!

Who would’ve ever thought I’d be saying that mobile marketing is (almost) already yesterday’s news? Can you believe how fast marketing is changing? And it’s not just subtle changes; it’s major changes. Some of our familiar, “pushed-based” marketing (like print … Continue reading

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