True story – I once had a marketing consultant tell me that she took a “monkey-see, monkey-do” approach in directing her clients. In other words, she looked at what other consultants or companies were doing and just copied those strategies for her clients. I had many reactions to this; but after I picked my jaw… conintue reading.
Linked Senior (www.linkedsenior.com), the leading web-based dementia engagement platform for the senior care market, announces that it has retained the services of CommuniTech, LLC (www.ctechrocks.com) and its president, Pam Selker Rak to guide its marketing strategy and execution. Rak is founder and president of CommuniTech, LLC, a Pittsburgh, PA-based marketing firm focused on the senior… conintue reading.
Are you asking yourself, “How can I compete in the post-ACA era?” There’s no doubt that the changes ushered in by the ACA also demand new attention to your marketing. In my new monthly video blog with McKnight’s Long-Term Care News, I’ll outline clear steps you can take to put you from defense to offense… conintue reading.