Our final installment of our “Versatility of Video” series is all about your customers! We’re talking about how to use customer-focused marketing in video format. Sounds pretty straightforward, right? Well it’s certainly not complicated to focus on your customer, but there are a few things you should keep in mind. Customer-focused marketing is the process… conintue reading.
Everyone makes mistakes. Whether it’s in your personal life, professional life, or the life of your brand, it’s hard to avoid messing up every once in a while. But it’s not really the mistake that matters, it’s how you deal with it. Do you make excuses? Pretend it never happened? As it turns out, the… conintue reading.
We’re willing to bet, that no matter what industry you’re in, you have plenty of events to attend. Whether you’re taking part in a trade show, hosting a conference or throwing an opening night celebration, there are plenty of opportunities to use video to promote these events. You may think of event promotion only in terms of… conintue reading.
One of our favorite ways to utilize video is to show customer testimonials. The customer testimonial is a very important and powerful marketing tool that everyone should have have at their disposal, as long as they’re doing a great job. As a potential client, nothing is more convincing than hearing about a current customer’s experience,… conintue reading.
We’ve been really utilizing Vimeo lately as a way to showcase our video capabilities, and that got us thinking about, well, video! We love video, and use this medium for many promotional purposes for our clients. In the last several years, video has been the number one trending social media marketing medium. And for good… conintue reading.