Super Bowl 2017: What Did We Learn?

Maybe you sat on the edge of your seat and watched every second of the game. Maybe you watched SNL episodes on your computer and later Googled the best Super Bowl ads (not naming names). Whichever way you watched, there were lessons to be learned, and no we’re not talking about the ones on the field. That’s for a whole other blog post!

No, today we’re not talking football, we’re talking about the ads. Clinching one of the coveted Super Bowl ad spots is, well, the Super Bowl of marketing. So what lessons can we learn from the tone, messages and style of the most popular Super Bowl ads from 2017?

84 Lumber “The Entire Journey”

In this six minute long commercial spot for 84 Lumber, we see a mother and daughter making a long and arduous journey together. At the end of their journey we see them, filthy and exhausted, confronted by a giant and intimidating wall. We see other scenes of people at a construction site, though it is not clear what they are building. The mother and child are devastated by the sight of the wall, as it means the end to their journey. But then they notice it, a door in the wall. A beautiful well-built giant wooden door, that presses open when they push it.

84 Lumber wasn’t subtle with their message, in fact it was spread across the screen at the end of the commercial: “The will to succeed is always welcome here.” 84 Lumber took a very literal approach to their message. With the inclusion of Mexican immigrants and a giant wall, there was no room to misinterpret their message; they clearly took a stand on the immigration issues facing our country. We think their straightforward and to-the-point message was bold and strong.

Coca Cola “It’s Beautiful”

Coke’s Super Bowl Commercial was short, simple and completely powerful. We see a white cowboy on a horse, somewhere out west and “America the Beautiful” begins to play. Then the music subtly changes as the lyrics are sung in several different languages, showing images of all different cultures and ethnicities enjoying the American experience. The commercial ends with the written statement “#AmericaisBeautiful .

We think Coke’s message was incredibly powerful and heartwarming (though we’re sure some took issues with it). You could say it was somewhat controversial, but its message of inclusivity was positive and hopeful.

We also really like how they incorporated a hashtag in the commercial, which encouraged others to get involved and helps spread the message.

Audi “Daughter”

We really loved this one. This commercial shows a dad cheering on his daughter during a soapbox derby. She’s the only girl in the race and the video angles show the grit and determination on her face as she passes by each of the boys. We are privy to the thoughts of the dad, as an audio narrative. He’s wondering what he can tell his daughter, if he will have to explain to her that she is not worth as much as the boys. She nabs first place at the end of the race, and afterwards, she and her dad climb into his shiny black Audi. The dad says “Or maybe I’ll be able to tell her something different.”

Just like the other two commercials mentioned, Audi puts their message on on the screen so we can’t miss it: “Audi of America is committed to equal pay for equal work. Progress is for everyone.”

Like the 84 Lumber commercial, we really like how Audi wasn’t afraid to take a stand on a social issue. We also like that they’re making a concrete promise about their company for all to see. They are taking clear action.

Every year, the best Super Bowl commercials are the ones that elicit some kind of emotional response, usually either laughter or tears. There certainly were no shortage of tears this year.

What’s different about this year was the tone of activism present in so many commercials. So many brands and companies took a stand on the important issues and did it in a bold and obvious way, eschewing subtlety.

The tide is changing on marketing and advertising and it’s no longer good enough to say “We’re better than Product X because . . . “. Now more than ever, people want to support causes with their pocketbooks, and they’re more and more conscious of what their favorite brands are representing.

Posted in Marketing News | Comments Off on Super Bowl 2017: What Did We Learn?

Separation of Business and Politics: Where Do You Stand?


Whether you like it or not, we have a new President and a lot of changes are occurring in the White House and Capitol. That’s nothing new. We’re used to debates raging in Washington, DC.

But what is new is this: Most Americans now think it’s okay for businesses to take positions on political issues, even controversial ones. That’s according to a new opinion survey conducted by the public affairs firm Global Strategy Group. Public support for mixing business with politics is a change from last year, when 56 percent of adults said it’s inappropriate for corporations to take a stand on political issues that have nothing to do with their business.

This shift in public perception means that there are bigger battles brewing between consumers and some of the biggest brands. In fact, many brands and companies are making conscious choices to “pick a side” when it comes to politics and hot-button issues, as opposed to staying neutral so as not to offend a good chunk of their consumer base.

Political lines are being drawn, which raises interesting – and even risky – questions for marketing professionals. Is there any benefit to taking a political stand with your brand? Before I answer that question, let’s take a look at some of the companies who have done just that.

New Balance

The athletic shoe company was one of the first to declare their support for President Trump. Less than 48 hours after Trump was elected, New Balance announced their support for the incumbent president via this tweet:

The brand, which prides itself in housing much of its production in the US, agreed with Trump on his position against the Trans-Pacific Partnership, which lifted tariffs on shoes imported from Vietnam to the US.

While many praised the brand’s support of the new administration, New Balance also faced a tremendous backlash from its announcement. It started a social media trend of people posting videos of themselves destroying their New Balance shoes, even burning them. But how did it affect the bottom line? Well, suffice it to say that it probably didn’t have the desired effect New Balance was hoping for.

A week after the announcement, sales plummeted 25% in New York alone. A far-right political website named New Balance as, “the official shoe of white people,” which caused New Balance to release multiple statements that it didn’t support bigotry. In other words, they essentially laid out the argument that their support of President Trump was business, not personal.

But consumers don’t agree.


On the flip side of the political spectrum, the coffee giant decided to take a stand when the President made an executive order barring immigrants from seven Muslim-majority countries. In response, Starbucks CEO announced his promise to hire 10,000 refugees in his stores over the next five years.

This announcement didn’t sit well with some conservatives, who support the President’s executive order. The hashtag #boycottStarbucks began trending on Twitter and other social media sites as people expressed their disappointment in the brand. A lot of people thought Starbucks should be hiring American-born people and military veterans instead.

However, Starbucks fans were quick to point out that it does have a military employment program in place already, employing thousands of veterans and military spouses, with no plans of stopping. In this case, the protest ended-up inspiring another hashtag: #buyStarbucks, as refugee supporters praised Starbucks’ decision. The hashtag picked up momentum as many celebrities started using it to express their growing concerns.

It’s still early, but it doesn’t look like the social media boycott has affected Starbucks sales negatively. In fact, according to Fortune online, their sales are rising.

Uber vs. Lyft Battle

Two more companies stepped up to make their voices heard on various political issues. Many were outraged when the ever-popular Uber brand turned off their surge pricing during the protests at JFK airport. The protests were in response to the same executive order that temporarily banned immigrants from seven different countries. This was controversial because the New York Taxi Workers Alliance was on strike in support of the protest, as this AFL-CIO affiliate represents many immigrants. Many considered this to be strike-breaking by Uber.

By Sunday morning, the the hashtag #deleteuber was trending and people were posting screenshots of the app being deleted from their phone. Uber went into crisis mode immediately, tweeting that they had not intended to break the strike.

Also on Sunday, Uber’s main competitor, Lyft, announced it would donate $1 million to the American Civil Liberties Union (ACLU). This announcement paired with the Uber boycott seemed to work, at least in the short-term, for Lyft. For the first time ever, Lyft beat Uber in App Store downloads following the incident.

So what is the right answer to mixing politics with business? Well, it depends.

My advice to clients is to steer clear of politics. Even if they’re trying to be “glib,” I don’t think it’s a good idea. At best, you’re going to turn-off half of your customer base because consumers typically don’t separate individuals from business. It can also impact your employees and can hurt your prospects of attracting and retaining the right talent. They may see your political beliefs as a personal attack – even when it isn’t.

However, with that said, my clients are smaller, niche organizations. If you’re a bigger brand like Google, Apple or Amazon, it may behoove you to wade-into hot-button topics. And sometimes, you won’t have a choice. Millennials, who are also often activists, will force your hand. And since businesses want this sought-after demographic, they would be smart to listen.

But above all, remember this: America today is more divided than ever so wading into politics is much different than it was just one or two short years ago. It’s more personal and it’s a lightning rod for backlash. You could quickly find yourself getting caught-up in the social movement, #grabyourwallet, whose sole purpose is to shun a growing list of businesses that supported President Trump.

This is also trickling down to smaller brands and businesses. Consumers who are Trump-adverse are pulling back from supporting businesses or services known to have voted for or otherwise supported him. No matter what you decide about mixing politics with business, proceed with extreme caution.

So what do you think? As consumers, do you like when your favorite brands take a political or ethical stand? Or do you prefer keeping business and politics separate?

Posted in Marketing News, Rak Rants | Comments Off on Separation of Business and Politics: Where Do You Stand?

5 Social Media Mistakes and How to Avoid Them


There’s really no “wrong” or “right” way to do social media, but there are definitely some tried and true practices that are proven to be effective. And conversely, there are also ineffective techniques that marketers should avoid. We’re going to tell you about some of the most common social media mistakes–and how to avoid them.

  1. Jumping in Without a Plan

Like most things, a well thought out plan is necessary for a great social media strategy. You can’t really just decide you want to start Tweeting away. We recommend drawing up a comprehensive plan before you dive right in. Think about which tools would be most beneficial to your company, what key messages you want to convey, the tactics you want to use to get your message out there. Research the key players in your industry and study their social media accounts to get an idea of what is effective.

Creating a social media plan can be confusing and time consuming. We recommend doing some ample research in the beginning. And of course, you also have the option to outsource your social media. We know just the team for the job (wink wink).

2. Too Much Self Promotion

Yes, of course the end goal of your social media campaign is likely to boost sales. But there is a correct and incorrect way to go about that. Too often we see companies using their social media accounts as a billboard to advertise themselves. But in order to get social media to work for you, you need to give as much (if not more) as you get. That’s the “social” part. The relationship needs to beneficial for not just you but also your followers. Which means you need to provide them with content that’s meaningful to them. You also need to help and interact. Retweet others in your industry, share interesting blog posts from other blogs, comment on Facebook posts. When people see that you are holding up your end of the relationship, they’ll be more likely to contribute and share your content as well.

3. Inconsistency

Just like other aspects of brand identity, it’s a good idea to keep all of your social accounts consistent. Use imagery that makes it easy to identify your brand. Most social media platforms allow you to customize your account with banners, icons and imagery. If you have a different image for each of your accounts, it will be difficult for followers to immediately recognize you. There is one exception to this rule though. Some businesses will benefit from using an image of their face if the messages are coming directly from a CEO or president. This might work better for smaller companies. Seeing a human face makes the online relationship feel more personal and genuine. If you go this route, just try to keep the image consistent among your social profiles.

4. Relying on Automation

There are a lot of different options out there for automating your social posting. You can plan posts ahead of time and schedule them to post on certain days and times. This is a great way to plan ahead, remember key events and messages, and it can also save time. The trick is to not rely on automation. You need to be flexible with your social media. There are times when you will need to comment on breaking news in the industry, announce new developments, post photos onsite from events. Not everything can be done ahead of time.

5. Wasting Money

Hands down, one of the greatest aspects of social media is that most of the platforms are free. There are opportunities to upgrade your accounts on some of them, like Linked In, but that’s not always essential. So many marketers feel like they don’t need to spend any money on their social media. And they also spend money in the wrong places. For instance, many businesses will spend their entire budget on Facebook ads without really researching if they will benefit them. That money may be better spent by hiring social media experts to advise you on how to best utilize your resources. As always, if you want to talk about how to rock your social media strategy, give us a call today!

Posted in Social Media | Tagged , , , , , | Comments Off on 5 Social Media Mistakes and How to Avoid Them

5 Ways To Create Customer Loyalty

Is there such a thing as customer loyalty anymore? In this crazy and fast-paced time we’re living in, if your competitor is offering the same product at a lower price, chances are your customers will ditch you. But are there ways to keep your customers coming back, other than just dropping prices? Here are a few ways you can help to maintain customers for the long term.

Thank Your Customers!

It seems like such a small gesture, but simply acknowledging your customers or clients can go a long way in terms of relationship building. If you thank them for their business, input or feedback, you’re creating a bond that will keep them coming back. It also makes you seem more personable and human.

Create Rewards and Incentives 

Retailers like restaurants, salons and clothing stores do this all the time. Offer customers ways to be rewarded by being loyal. It can be as simple as a punch card every time you get an ice-cream cone, with the reward of a free treat after the tenth purchase. Almost every retail clothing store has a rewards program where you are part of a club that receives special sales and discounts. Besides creating monetary value for the customer, it also makes them feel special and valued.

Constant Improvement

Just because your customers are satisfied with your current product or service, doesn’t mean their loyalty is guaranteed. Focus on continually improving your offerings, whether it’s updating and improving your website or expanding your services


People notice when you listen. Take your customers’ criticisms, requests and suggestions seriously. When someone posts a question or comment on your Facebook page, answer quickly and help solve the problem. Not only will this help create loyalty in that specific customer, it will also show others that you are dedicated to great service.

Customer Service is King

I once bought a bag from a small business, a woman who designed and created her own line of bags and sold them until she was able to outsource production. I used the bag heavily for six months, until one of the straps started to detach from the body of the bag. I contacted customer service and received an immediate response from a real person. Within two days, I had a brand new bag on my doorstep, free of charge. What’s more amazing is that they had listened to so many of their customers that they had improved the design of the bag so that the strap was better reinforced. The fact that they went above and beyond to make me happy has made me a customer for life, and I will happily recommend this company to anyone I meet. That’s the kind of customer service you want for your business. It may have cost them to replace the bag free of charge, but the loyalty it creates is worth so much more.

Posted in Uncategorized | Comments Off on 5 Ways To Create Customer Loyalty

6 Benefits of a Company Blog

17331448452_b79e2b63d1_zDo you have a blog for your company? Do you regularly update it with interesting content? For way too many companies, the answer is no! You have enough tasks on your plate and adding blogging to the list seems like just one extra thing to do. And it couldn’t possibly
help your bottom line, could it? We’re here to convince you otherwise. Blogging can definitely benefit your business. Here are six reasons why.

  1. Demonstrates Your Expertise

Blogging establishes you as an expert in your industry. Blog posts are almost like miniature samples of your work that are easy and quick to read. Did you pick up an awesome new client or partner? Announce it on your blog. Have some tips to share? Write a post that demonstrates your knowledge. We’re not saying you need to give away all your trade secrets. But showing your audience that you know what you’re doing will make them more likely to come to you first.
2.  Content for Social Media

Blog posts make great content for your social media networks. Social media is all about give and take, so we like to use a formula of sharing others’ stuff just as much as we share our own. You certainly don’t want your social media to just look like a running advertisement for your company. But if you’re providing your audience with useful and interesting content, they will be more likely to share it and draw others to your site and your brand. Most blogging platforms have the capability to add links to each post that allow readers to quickly share the content on all the various social media accounts.

3.  The Opportunity to Connect with Others

Blogging is a great way to meet others in your industry as well as potential clients. Part of blogging is commenting and sharing. You can make some great connections in the comments section of your blog and by connecting with others who share your content. When someone shares your blog post on Twitter or Facebook, don’t forget to thank them. This small gesture could lead to new and beneficial relationships.

4.  Increases in Traffic to your Website
Now for the technical stuff. Having a blog will actually increase traffic to your website. Google likes freshly updated content, and every time you publish a blog post, the more pages from your site become indexed for search. Long story short, you’re more likely to attract visitors from a web search with a freshly updated blog on your site. (We definitely suggest hosting your blog within your own company website for this reason.)

5. Humanizes Your Brand

We’ve talked about humanizing your brand before, and blogging is a great way to do this. It’s a great place to demonstrate your expertise with how-to and informative posts, but it’s also a great place to showcase your employees, learn more about your CEO, talk about issues that are important to you and your brand. This makes your company more relatable and its people more recognizable.

Don’t think you have time for blogging? Let us handle it for you. Give us a call today!

Posted in Uncategorized | Comments Off on 6 Benefits of a Company Blog

What I Learned From Rejection

6082521945_e02a298548_zIf I had to write my own job description, the first sentence would read, “Must prepare for and handle rejection on a daily basis.”

Oh yes, I am no stranger to rejection. It’s something that I’ve had to deal with my entire life. But I also contend that it’s the core reason for my success. And perhaps for my very being.

It’s not because I had to go through it time and again. It’s what I learned from it. And I learned a lot.

Our Aunt Katie had a saying that I always admired. She would say, “You don’t ask, you don’t get.”

Hmmm, simple enough, right? Wrong. It’s not always easy to put yourself out there and ask for what you want. And the reason it’s so scary is because of rejection. We fear rejection. In fact, we loathe it. I’m no different.

Because I’m in marketing, I learned that rejection comes with the territory. In fact, it’s baked right in. Over the years, I’ve pitched a lot of creative ideas and concepts that ultimately got rejected. At first, I took this pretty badly. In fact, I would turn-tail and run most of the time, feeling like I failed.

But one day, I ran across an old episode of Bewitched. And I watched Darrin Stevens very carefully. Yes, that Darrin Stevens – the mortal husband who never let the love of his life be who she really was – a witch! BUT, he did teach me one important thing that would come in very handy at work – the ability to prepare for rejection; also known as having a plan B.

If you recall, any time Darrin’s advertising concepts got rejected by a client, he’d always (magically) have another idea up his sleeve. Never mind that the winning idea was almost always a result of Samantha’s witchcraft – which saved his ass with many large accounts. (But that’s a whole other blog).

The point is, Darrin Stevens taught me how to prepare for rejection. I learned never to just pitch one idea. I’d start with one and then build-up to the best idea – and that last one would almost always be selected. And without any witchcraft! Imagine that.

But preparing for rejection and handling rejection are two completely different things. I had the first part down.  The second part was much tougher. So how did I overcome the fear of rejection?

I stopped running away from it. Now, when I get rejected, I stay. I engage. I listen. I process. I learn. I rebound. And then something crazy happens – I come back stronger. I persevere. And in my opinion, this is the true measure of success.

Being rejected taught me to never give up. And just like Samantha’s witchcraft saved Darrin’s ass, perseverance saved mine more times than I can count.

It saved my company after everyone stopped spending on marketing after 9/11. It saved me from losing out on my first real job (I got a rejection letter and wrote back stating why I disagreed with the rejection, highlighting my credentials as it applied to the job requirements). That got me an interview and I landed the job. Go figure.

So if you, too, fear rejection, take my advice. Stop running. Face it. Engage with the person rejecting you. Ask them why. Listen. Learn. Then come back stronger the next time.

And remember what Aunt Katie said. “You don’t ask, you don’t get.” Words to live – and work – by.



Posted in Marketing News, Rak Rants | Tagged , , | Comments Off on What I Learned From Rejection

Using Instagram for Your Business

new-piktochart_18677058_8191cba45e6abeb01273aabf2d6cfdb065e59f38The number of social media options for your business grows every day, and it can be hard to decide which platforms are right for your goals. Today we’re going to talk about Instagram specifically, and what it can (and can’t) do for your brand.

In case you live under a rock, Instagram is a video and photo-sharing social application. The app was released in 2010 and quickly gained momentum. Since being acquired by Facebook in 2012, Instagram has become one of the most popular social media platforms.

For a while, Instagram was mainly used by individuals as just a social tool. But in recent years, the rising popularity of the app and changes in its functionality have made it a must-have tool for many brands.

In the past year, Instagram has worked with hundreds of business owners to try to figure out exactly which features and changes would be most beneficial for their experience. Feedback from these conversations helped make business tools, analytics and ad creation possible. These new features and changes will help create real bottom line results from Instagram content.

The new Business Profile feature will define your account as a business and best of all, it’s free. It adds a “call to action” in the form of a contact button on your profile, which will direct potential clients to a call, text or email option.

Adding an Insights feature is a huge bonus for business owners. It gives users real feedback about their followers and their post popularity. Just like Facebook, Instagram will feature metrics like top posts, reach, impressions and engagement, as well as user demographics.

Instagram for business also makes ad creation a no-brainer. You can promote an existing post and add a call to action, even set a target audience.

How are you using Instagram to promote your business?

Posted in Uncategorized | Tagged , , | Comments Off on Using Instagram for Your Business

The State of Facebook in 2017




Didn’t we just get done talking about 2016’s biggest social media trends?! It’s hard to believe that 2017 is just around the horizon. But the social media landscape changes just as quickly as the calendar. So going forward, we’ll be talking about all the new features, acquisitions and changes for social media in the new year. First, we’re starting with some of the new changes were seeing on Facebook, the king and originator of social media.

Let’s talk about how Facebook has changed in the past year, because that’s a big indicator of where they’re going. We saw the addition of reactions. Now, instead of just hitting “like” on a post, you can give a truer reflection of your emotional reaction to something. (And let’s face it, 2016 was the YEAR of emotional reactions, if you know what I mean!) Not only has reactions been great for personal communication, it has also helped brands get a better gauge of their customers’ emotions as well.

Other new features include marketplace, where members can buy and sell goods, Instant Articles, which is Facebook’s publishing platform, and Facebook Live. We’ve really enjoyed using Facebook live for a few of our clients.

Facebook has recently acquired an app called Masquerade (MSQRD), so expect to see a lot more Snapchat-like features such as filters, in the future.

Like we’ve said before, video is king right now, and the trend shows no signs of slowing down in 2017. And a lot of marketers (30%) say that they’re looking forward to concentrating most of their video efforts on Facebook in the coming year.

Augmented Reality (AR) is also a trend worth noting. If you’re not sure what that means, think Pokemon Go. Think those filters on Snapchat that make you look like a cat or something. It may seem silly, but users are loving the fun filters! We see this trend as a great way to add some personality to your brand.

Where are you focusing your social marketing efforts in 2017? Not sure where to go from here? Contact us today, we’d love to help rock your marketing plan!

Posted in Social Media | Tagged , , , | Comments Off on The State of Facebook in 2017

Your Kindness Matters

All political opinions aside, it’s no secret that much of the country is feeling a bit shell-shocked and disillusioned in the wake of a long, vicious campaign season and an election night that left us all on the edge of our seats. 


photo credit: Petras Gagilas | Flickr

Just signing into Facebook means stepping into a war zone of comments, opinions and emotions. It’s hard to know how to feel about all of this. Of course, everyone has a right to their opinions. And sometimes, people need a way to release their anger, fear and frustration. Others use it as a way to spread messages of hope. 

I’ve become frustrated with social media before. I’ve quit, changed my mind and come back, like so many others have.For me, social media is a double-edged sword. On one hand, it’s an amazing way to reconnect me with friends I’ve lost contact with over time, and it’s connected me with new friends and colleagues and given me more insight into the minds of my friends and family. But on the other hand, there’s no doubt that there’s a negative side to these social tools. I’m sure you see it every day as well.

Instead of feeding into the negativity, I’ve decided to take a stand. No, I’m not running for president in 2020! I’ve decided that even if I can’t change the world in one day, I can change the life of one person. 

With that, I introduce you to my RAKs (Random Acts of Kindness). I’m making it a personal quest to perform a random act of kindness every day, and especially when I’m having a bad day. We hear so much about what divides us, but little on what unites us. And I still believe there is common ground to be found. I think “RAKs” can help find that middle ground again and return to the common sensibilities that most of us have always known and loved. 

And by the way, that doesn’t happen in elections. It happens each and every day through personal interaction, kindness and respect – no matter who you vote for or what your opinions are. Besides, nothing turns your attitude around like seeing the effect of kindness spread to others. It doesn’t have to be something big, just a small simple gesture that gives another person a smile. That’s all. It’s a start.

Posted in Rak Rants | Comments Off on Your Kindness Matters

How Do You Play the Woman’s Card When the Deck Is Stacked Against You?

(By Pam Selker Rak)

pamDon’t worry. I’m not going to blog about the election; but I will say that some of the things I’ve heard over the past 18 months have made my hair stand on-end. But one, in particular, really caught my ire: “She’s always playing the woman’s card.”

I love to play cards; in fact, we Selkers have a long history of highly competitive and downright hysterical card games. Some have even ended in people storming away from the table (not me, of course). But this so-called “woman’s card” is a game I can’t get behind. Why? Because it feels more like playing 52-card pick-up. Week in and week out, the deck seems stacked against us.

Here are three reasons why:

  1. It doesn’t give us discounts on anything but our salaries.

Study after study shows that women, on average, make 21% less than men for doing the very same job. And if that’s not bad enough, go to the grocery store where you’ll see for yourself that women pay an average of 11% more for products than men (for similar items like shampoo, deodorant and more). But hey, ours are pink and have flowers, so that’s something, I suppose…or maybe the pink ink just costs more for some reason?

  1. The woman’s card doesn’t prevent us from having to prove ourselves beyond a (man’s) reasonable doubt at work.

And I have an example. More than 20 years ago, I was in a meeting with the president of one of my former employers. And I (very professionally) disagreed with him regarding the effectiveness of a particular marketing approach.

As it proved out, I was right. But a few hours after the meeting ended, the director of HR came to my office and asked me to apologize to the president for disagreeing with him. “Why?” I asked. I wasn’t rude about it and I laid out the facts as to why I didn’t agree.”

“Well, you hurt his pride,” she said.

“I hurt his pride?” I asked, astonished. Then, it dawned on me. “Are you telling me that he doesn’t like a woman disagreeing with him?” And she just rolled her eyes, telling me that, yes, that’s exactly what she was telling me.

“I’m happy to meet with him,” I said. “But I will not apologize for doing my job.”

So I met with him and he opened the discussion by asking, “Why don’t you like me, Pam?”

That very day – directly after that meeting – I started looking for another job. The “woman card” didn’t get me very far that day.

  1. And finally, the woman’s card doesn’t increase in value as it ages.

Quite the opposite, actually. I’ve never heard a man point out another man’s cute little crow’s feet. I’ve also never seen a man hesitate to watch an old, wrinkly sportscaster wearing a toupee but yet insist that any woman in sports had better be in a cheerleader’s outfit enthusiastically shaking her pom-poms on-camera (I challenge you to watch a football game without seeing this shot).

I know what some of you are thinking. “Now she’s playing the victim card.” Or maybe it’s the pity card? And some of you will even blame women for the deck being stacked against us. “Feminism ruined everything. You can’t have it both ways.”

Well, we don’t want it both ways. We just want it one fair way.

So yes, the woman’s card is many, many things, well beyond the three outlined here. But you know what the woman’s card isn’t? A trump card.

Disclaimer: The facts in this blog belong to everyone; but the opinions are those of the author’s and do not represent the opinions of her employer, even though they are one in the same woman (maybe it’s just her mood swings).  If you take offense, calm down. You’re just being sensitive. Or maybe it’s your time of the month. Try smiling, you’ll feel better and you’ll look prettier, too. The author also encourages comments, especially ones like, “Nice Rak!”

Posted in Rak Rants | Tagged , , , | Comments Off on How Do You Play the Woman’s Card When the Deck Is Stacked Against You?