Tag Archives: marketing

United Airlines Sky-High Trouble

Wow, maybe we should do a blog series about PR disasters! Because that seems to be all that’s in the news lately. Let’s talk about what happened with United Airlines, how they handled it, and what could have been done … Continue reading

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Pepsi’s Cringeworthy Marketing Moment

You know your marketing is bad when you take attention away from politics for a moment. Even our president couldn’t top Pepsi’s latest bomb of an ad that was received so badly, it had to be pulled almost immediately. Check … Continue reading

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Tools We Love: Piktochart

When it comes to marketing and running a business, we would be lost without our toolkit! And what kind of tools do we use? The answer is many, many different ones. The cool thing about technology is all the options that … Continue reading

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The Versatility of Video: Event Promotion

We’re willing to bet, that no matter what industry you’re in, you have plenty of events to attend. Whether you’re taking part in a trade show, hosting a conference or throwing an opening night celebration, there are plenty of opportunities to use … Continue reading

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The Versatility of Video: Thought Leadership

We’ve been really utilizing Vimeo lately as a way to showcase our video capabilities, and that got us thinking about, well, video! We love video, and use this medium for many promotional purposes for our clients. In the last several … Continue reading

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5 Social Media Mistakes and How to Avoid Them

There’s really no “wrong” or “right” way to do social media, but there are definitely some tried and true practices that are proven to be effective. And conversely, there are also ineffective techniques that marketers should avoid. We’re going to … Continue reading

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What I Learned From Rejection

If I had to write my own job description, the first sentence would read, “Must prepare for and handle rejection on a daily basis.” Oh yes, I am no stranger to rejection. It’s something that I’ve had to deal with … Continue reading

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Using Instagram for Your Business

The number of social media options for your business grows every day, and it can be hard to decide which platforms are right for your goals. Today we’re going to talk about Instagram specifically, and what it can (and can’t) … Continue reading

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The State of Facebook in 2017

    Didn’t we just get done talking about 2016’s biggest social media trends?! It’s hard to believe that 2017 is just around the horizon. But the social media landscape changes just as quickly as the calendar. So going forward, … Continue reading

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Marketing an EVENT with Social Media

We recently promoted a BIG event for one of our clients, American Healthtech. They were attending one of their biggest industry expos and we had to really get the word out in order to give them the most exposure. Many … Continue reading

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