Tag Archives: marketing

2016’s Vital Marketing Statistics

First, check out this article from Business2Community: it’s excellent. I came across this article on our Twitter feed and the information in it is great. It inspired me to pull out what I felt were some of the standout statistics in … Continue reading

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Social Media: Why You Should Get More Personal

So you know that having a social media presence is essential for your business, and you’ve gotten started on all your favorite platforms. Facebook posts? Check. Twitter? Yep. You’re even regularly updating your blog. But maybe you aren’t getting the … Continue reading

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Consumers Are Transforming Marketing,…Again!

Who would’ve ever thought I’d be saying that mobile marketing is (almost) already yesterday’s news? Can you believe how fast marketing is changing? And it’s not just subtle changes; it’s major changes. Some of our familiar, “pushed-based” marketing (like print … Continue reading

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The 5 Warning Signs that You Need a Marketing Makeover

Over the past 30 years, I’ve consulted with a lot of companies and I’ve seen a lot of really great marketing…and a lot of really bad marketing. When I see the bad marketing, it always reminds me of the fairy … Continue reading

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Using Video to Boost Your Brand

These days, you can’t pop onto any social media site without being bombarded by video! It’s absolutely everywhere. Video has become the biggest social media trend as of late. So how do you harness the power of video to boost … Continue reading

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Social Media Basics: Getting Started

Are you confused by social media? Not sure where to start? By this point you’ve probably realized the benefits of a social media presence for your organization, but maybe you aren’t sure where to get started. It can definitely seem … Continue reading

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Do You Hashtag?

The hashtag. You either love it or you hate it. It can be horribly abused–like when an instagrammer inserts 30 hashtags to get views on their photos, some of them being totally irrelevant. Or even worse, when you hear someone … Continue reading

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Data Management: Synergy Between Sales and Marketing

To say that data is important is a vast understatement. Effective marketing hinges on data and “garbage in” really does result in “garbage out.” All companies need data to do business, but most will readily admit their marketing and sales … Continue reading

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Wish Life Had a Delete Key?

Nope, I don’t. I’m glad life doesn’t have a delete key. Even though it would be so nice to just “delete away” mistakes or regrets from the past, we wouldn’t be the people we are today without having learned through … Continue reading

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Bigger Doesn’t Mean Better

With all the “debate” lately about the size of one’s hands, I just couldn’t resist jumping in. But before you think I’m going to talk about certain, um, body parts, guess again. I’ll leave that to the politicians (wait, did … Continue reading

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