I’ve had a lot of interesting discussions over the past nearly 20 years of being at the helm of CommuniTech. But I think my favorite is, “We tried marketing and it didn’t have any impact on our bottom line. We don’t need marketing.” My response? Take off your marketing beer-goggles and stop treating it like… conintue reading.
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Are You Marketing Like It’s 1999?
For all of you marketers who are still blasting out “one size fits all” campaigns without doing any sort of segmentation and customization, the ‘90s called and wants its marketing back. Oh how I loved the 90s, don’t get me wrong, but things in the marketing world are so…much…better today! Let’s start with you data.… conintue reading.
The marketing environment is constantly changing and evolving. Is your business keeping up with the pace? We’ve compiled a list of the five biggest trends in marketing for this year. Jump on board with these changes before you get left behind. Customer Experience is King The customer always comes first, right? Well that’s true now… conintue reading.
I’ve been around the marketing block a few times over the past many years and I’ve learned a few things, too. Namely, I‘ve come to seven conclusions about the most wasteful ways organizations misuse their marketing budgets and programs. And when I say, “misuse,” I’m really talking about organizations making mistakes or losing opportunity that… conintue reading.
You already know that Facebook is essential for your marketing initiatives, whether you’re a global corporation or a solopreneur. But are you getting the most out of it? We’ve compiled a list of some little-known Facebook tips and tricks to help you rock your social media effectiveness. Post Those Instagrams You probably already know that… conintue reading.