Tag Archives: sales

Data Management: Synergy Between Sales and Marketing

To say that data is important is a vast understatement. Effective marketing hinges on data and “garbage in” really does result in “garbage out.” All companies need data to do business, but most will readily admit their marketing and sales … Continue reading

Posted in Marketing News, Rak Rants | Tagged , , , | Leave a comment

7 Ways to Waste Serious Money on Marketing

I’ve been around the marketing block a few times over the past many years and I’ve learned a few things, too. Namely, I‘ve come to seven conclusions about the most wasteful ways organizations misuse their marketing budgets and programs.  And … Continue reading

Posted in Rak Rants | Tagged , , | Leave a comment