The information that you convey in your marketing message is, of course, vastly important. However, the way that your present that message visually can have a huge impact on whether people are actually listening to that message. Here are some stats about visual marketing that can help you get more of a response from your viewers.
If you use color in your visual content, people are 80% more likely to read it.- Do you have a great blog post idea in mind? That’s great, but make sure you add a relevant image! You’ll get 94% more views this way.
- Don’t forget video in your visual marketing. Viewers who watch a video featuring a product or service are 1.81x more likely to make a purchase.
- In fact, marketing professionals worldwide cite video as the marketing
tool with the best ROI. - Facebook posts that feature an image get 2.3x more engagement.
- Visual content (like infographics) are 40x more likely to be shared on Facebook.
- 60% of marketers expect the use of infographics to rise significantly in 2016.
- Using Instagram as a marketing tool? Don’t forget to take a selfie. Posts with faces get 38% more likes.
- Are you marketing to women? Pinterest might be your sweet spot. 44% of online women use Pinterest, compared to just 16% of men.
- Want to go viral? Pinterest is a great place to try this. Over 80% of pins are re-pins.