Marketing News

10 Reasons to Improve Your Visual Marketing

visualThe information that you convey in your marketing message is, of course, vastly important. However, the way that your present that message visually can have a huge impact on whether people are actually listening to that message. Here are some stats about  visual marketing that can help you get more of a response from your viewers.

  1. 2720144777_c0e8ec899c_z-2  If you use color in your visual content, people are 80% more likely to read it.
  2. Do you have a great blog post idea in mind? That’s great, but make sure you add a relevant image! You’ll get 94% more views this way.
  3. Don’t forget video in your visual marketing. Viewers who watch a video featuring a product or service are 1.81x more likely to make a purchase.
  4. In fact, marketing professionals worldwide cite video as the marketing7584894382_66a177ebce_z tool with the best ROI.
  5. Facebook posts that feature an image get 2.3x more engagement.
  6. Visual content (like infographics) are 40x more likely to be shared on Facebook.
  7. 60% of marketers expect the use of infographics to rise significantly in 2016.
  8. Using Instagram as a marketing tool? Don’t forget to take a selfie. Posts with faces get 38% more likes.
  9. Are you marketing to women? Pinterest might be your sweet spot. 44% of online women use Pinterest, compared to just 16% of men.
  10. Want to go viral? Pinterest is a great place to try this. Over 80% of pins are re-pins.