Marketing News

2016’s Vital Marketing Statistics

statsFirst, check out this article from Business2Community: it’s excellent. I came across this article on our Twitter feed and the information in it is great. It inspired me to pull out what I felt were some of the standout statistics in this article, and talk about them.

Have a blog? No? It’s time to start one! In 2016, companies with an active blog will get a whopping 67% more leads! (

When it comes to B2C social media marketing, Facebook is the favorite platform, with 94% of companies using it. (

51% of digital marketers will increase their content marketing budget (

Even though social media is a priority for many companies, it’s still not as tried and true as email. Email is 40 times more effective at getting new customers than social media is. (

54% of all emails are opened on a mobile device! So make sure your email campaigns are smartphone-friendly or you’ll be left in the dust. (

Not only is email marketing more effective than social media, it’s actually more effective than ANY other marketing strategy. (chief

Is your email getting marked as SPAM? 17% of all marketing emails are never even delivered due to SPAM filters. (

Considering a banner ad? It might not be the way to go. 54% of users won’t click on a banner ad because they don’t trust them. (

We’ve said it before and we’ll say it again, video marketing is huge! 91% of marketers plan to spend more on it this year. (

Make sure you check out the article on Business2Community for a lot more stats!