Rak Rants

Three Questions You Need To Ask To Avoid ‘Monkey-See, Monkey-Do’ Marketing

True story – I once had a marketing consultant tell me that she took a “monkey-see, monkey-do” approach in directing her clients. In other words, she looked at what other consultants or companies were doing and just copied those strategies for her clients. I had many reactions to this; but after I picked my jaw… conintue reading.

CTech News

Linked Senior Retains CommuniTech To Drive Growth-Focused Marketing Strategy and Execution

Linked Senior (, the leading web-based dementia engagement platform for the senior care market, announces that it has retained the services of CommuniTech, LLC ( and its president, Pam Selker Rak to guide its marketing strategy and execution. Rak is founder and president of CommuniTech, LLC, a Pittsburgh, PA-based marketing firm focused on the senior… conintue reading.

McKnight's Video Blog

Marketing Matters!

Are you asking yourself, “How can I compete in the post-ACA era?” There’s no doubt that  the changes ushered in by the ACA also demand new attention to your marketing. In my new monthly video blog with McKnight’s Long-Term Care News, I’ll outline clear steps you can take to put you from defense to offense… conintue reading.