To say that data is important is a vast understatement. Effective marketing hinges on data and “garbage in” really does result in “garbage out.” All companies need data to do business, but most will readily admit their marketing and sales data is in less than stellar shape, either existing in disparate places or not at… conintue reading.
I’ve been around the marketing block a few times over the past many years and I’ve learned a few things, too. Namely, I‘ve come to seven conclusions about the most wasteful ways organizations misuse their marketing budgets and programs. And when I say, “misuse,” I’m really talking about organizations making mistakes or losing opportunity that… conintue reading.