There’s really no “wrong” or “right” way to do social media, but there are definitely some tried and true practices that are proven to be effective. And conversely, there are also ineffective techniques that marketers should avoid. We’re going to tell you about some of the most common social media mistakes–and how to avoid them.… conintue reading.
Are you confused by social media? Not sure where to start? By this point you’ve probably realized the benefits of a social media presence for your organization, but maybe you aren’t sure where to get started. It can definitely seem overwhelming. But guess what? We’re going to share with you our formula for how we… conintue reading.
If you were following the social media conversation on Twitter about the Oscars, you likely experienced the cringe felt around the world, when beauty brand @TotalBeauty put up this misinformed tweet, outrageously confusing Whoopi Goldberg for Oprah Winfrey. This was especially ill-timed, as there was already an atmosphere of tension at the awards ceremony, focused… conintue reading.