Marketing News Social Media

Using Video to Boost Your Brand

videoThese days, you can’t pop onto any social media site without being bombarded by video! It’s absolutely everywhere. Video has become the biggest social media trend as of late. So how do you harness the power of video to boost your brand?

According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. That’s huge. Even more important than that statistic, it was also found that an email subject with the word “video” increased the opening rate 19%! Potential customers want to see video and you need to know how to provide that. Here are some more video stats we got from Forbes online:

-According to 70% of marketing professionals, videos convert into sales more than any other medium

-Users spend 88% more time on web pages with videos

-64% of people are more likely to purchase a product after watching a video of it

But with all these statistics in mind, it seems crazy that only 24% of brands are using video! Are you?

The use of videos also actually boosts your search results. (It’s probably not a coincidence since Google owns YouTube!) Rich media, like video, performs better in search algorithms.

More people are using videos to educate themselves about products and services. By making a video series about your product or service, you can achieve many things at once. Not only can you educate your customer, but you can also entertain them with humor and increase your brand awareness. Because you can do so many different things with video, it’s often a more effective way of marketing.

Need a little inspiration? Check out Pam’s marketing videos here !